Chicago, IL | writer@ryanorivera.com | Linkedin.com/in/ryanorivera | @RyanORivera
Education
Northwestern UniversityEvanston, IL (In Progress)
Master of Fine Arts – Prose & Poetry – Fiction/Creative Nonfiction
DePaul University
Chicago, IL (June 2013)
Master of Arts with Distinction – Public Relations & Advertising
Kalamazoo College
Kalamazoo, MI (June 2001)
Bachelor of Arts – Theater Arts
Northwestern University
Evanston, IL (June 2021)
Post-Baccalaureate Certificate – Creative Writing
University of Massachusetts
Online (June 2010)
Certificate – Meeting and Event Management
Publications & Awards
Creative NonfictionVoices, Midwestern State University of Texas – President’s Award for Prose – 1st Place – “How to Count”, 2021-2022
Poetry
Cauldron, Kalamazoo College, “Grandpa”, 2000-2001
Cauldron, Kalamazoo College, “A Summer Away”, “To My Passion”, “To Those Dying Young”, “Untitled”, 1999-2000
Professional & Articles
The WunderBlog, Advanced Insights, AdvancedRPA, Editor and Contributor, 2015-2018
SilkRoad Blog, Editor and Contributor, 2014-2015
Professional Experience
IBM; Chicago, IL (July 2018 – Present)SR. PM & Growth Program Manager – June 2022 – Present
SR. Product Manager – March 2020 – June 2022
Digital Offering Manager – February 2019 – March 2020
Senior Manager, Field Marketing – July 2018 – February 2019
Responsible for the end-to-end digital customer journey for a portfolio of automation products. Take a customer-centric approach to user experience and engagement to provide a seamless journey. Establish a viable and high-performing digital route to market using product-led growth principles.
Advanced Group; Chicago, IL (July 2015 – 2018)
Senior Manager, Digital Marketing — February 2018 – June 2019
Marketing Manager, Digital — July 2015 – February 2018
Led the digital marketing team to support four distinct business services companies in the talent acquisition, consulting, and outsourcing space. Implemented customer-focused lead gen and nurture strategies that align with company-wide revenue goals. Leveraged the inbound method and outbound digital channels to drive brand engagement and provide consistent touch-points throughout the lead lifecycle.
SilkRoad; Chicago, IL (January 2012 – July 2015)
Digital & Social Marketing Specialist — January 2014 – July 2015
Marketing Specialist — November 2012 – December 2013
Office/SLS Administrator — January 2012 – November 2012
Responsible for social media, content, webinars, and public relations at a B2B software company. Developed digital content and implemented a social media strategy resulting in a new source of leads at a lower cost per acquisition.